“IS EMAIL MARKETING DEAD?”
Time and time again have I witnessed various marketers as well as various business owners all across the world claim email marketing to be dead.
That’s because they aren’t quite able to witness the results that they used to before.
With the latest digital marketing trends such as chatbots, video marketing, virtual reality as well as artificial intelligence looming upon us in 2020, people are claiming email marketing to be past its prime.
Is that true?
If you think the same, you should check out the real metrics.
What if I told you that email marketing is one of the most effective digital marketing channels in existence today?
Let’s focus on some stats:
- 93% of the overall B2B marketers equip email to distribute content.
- 99% of consumers check their mailbox every day.
- The biggest source of ROI for 59% of the marketers is email.
- 89% of the business owners have claimed email marketing to increase their customer retention.
In this blog post, not only will we take a brief look at what email marketing is all about, but we will also help you get your email marketing journey started straight away.
Let’s get started!
(Affiliate Disclosure: This post contains affiliate links, meaning if you make a purchase through my link, I may earn a small commission, without any extra cost to you. It helps to keep this little blog afloat. Thank you for your support.)
What’s Email Marketing Exactly?
According to Shopify,
“Email marketing’s one of the oldest marketing tactics of sending out marketing messages to prospects as well as customers via email for the purpose of selling, educating, or building loyalty.”
It’s no secret that email is an owned marketing channel.
About 3.8 billion email users have been recorded up to date.
And if you are looking for one of the most effective ways to reach out directly to them, email marketing is the answer.
That’s a massive 3,800% ROI.
Let’s focus on the top benefits of email marketing:
Benefits Of Email Marketing
Personalized & Targeted Content
With email marketing, you can easily segment your customers into varied lists, depending on their preferences.
Right from framing a compelling subject line to including pictures that resonate with your target audience, email is just the right channel for driving customer engagement.
To ensure that your emails are engaging, you need to adjust your messaging for different sets of audiences.
All you need to make sure is to avoid hard-selling your products and services throughout the entire process.
Instead, if you want to witness positive results, you need to build trust between your recipient and your business by providing value to them.
And that’s what email marketing is best suited for.
Better Brand Recognition
Take a look at the emails that some of the well-established brands such as Spotify, Nike, Adidas, etc. send you.
You’ll find them to be brilliantly curated and absolutely relevant.
Now just imagine your business sending out high-quality, relevant content to your target audience.
It’s one of the most effective ways to establish your brand identity.
Your emails will be able to land on your target audience’s mailbox directly.
Once you start sending out high-quality content that helps your customers as well as prospects, you’ll be having the edge over your customers.
Alongside this, you can even equip emails to get some meaningful feedback.
That’s what will help you understand how happy your customers are with your products or services.
Imagine receiving an email with a shady subject line or from a random stranger. The chances are that you might have already received one or multiple ones.
Doesn’t it feel like spam?
Doesn’t it feel off?
In most cases, you’ll even delete such emails.
In some cases, emails with emojis will even make you click-through.
For others, the same may lead them to go hunting for unsubscribe link.
Learn what your readers are looking for.
That’s what will help you create the perfect content for your audience.
Learning more about your customers’ needs as well as interests will help you get into their inbox rather than the spam folder.
That’s what will help you build credibility.
Making a permission-based email list, which includes a checkbox for users opting to your mailing list will help your customers choose the emails that they will be signing up for.
Stronger Customer Relationships
Your customers will prefer emails with high-quality content over those random spammy ones…PERIOD.
Your target audience will definitely appreciate the time, as well as the efforts that it took to draft the emails sent over to their mailbox.
They would love nothing more than knowing more about your business as well as how you would like them to be involved.
Technically, if you have a large customer base, then it would be almost impossible for you to reach out to all of them by phone or in person.
And that’s what email marketing is perfect for.
To smoothen the entire process, you could even set a drip marketing campaign up.
Drip campaigns are all about driving your prospects’ journey to their final conversion point.
Plus, they even play a huge role in providing value to your subscribers, while also helping your brand to stay at the top.
Often, such emails also drip meaningful information, tips, products over the course of days, weeks, or even months.
According to Marketing Week, email marketing generates almost $37 billion in annual sales each year.
It’s one of the most effective opportunities for impulse buying.
After you’ve successfully managed to turn a prospect into a paying customer, you can send him another email to make another purchase in various ways:
- List items similar to the ones your customers purchased in the past.
- Create a special offer or a discount
- Feature the most-purchased items alongside the ones that your customers bought in the past.
Whenever your customers receive an email regarding a product similar to their past purchases, they act on impulse.
Plus, it’s especially true in case of a relevant promotion.
Ability To Track Metrics
Not everyone in your mailing list will open your emails.
Neither will the ones who opened them click-through.
You need to make sure that the subject line, as well as the content in your email, is relevant and resonates with your audience.
That’s one of the most important aspects of email marketing.
If you have a good open rate, then your customers are already familiar with your brand and are looking forward to hearing from you.
Across different industries, the average email marketing CTR is 7%.
Such metrics are really important for you to track and will help you have a better understanding of just everything.
By tracking these metrics, you’ll learn whether your campaigns are effective or not. You’ll have a better understanding of whether your customers love what’s sent over to them.
That’s what will help you create effective email marketing campaigns for your business.
And that’s what we will focus on next.
Creating an effective email marketing campaign is the key to a successful email marketing journey.
But how to create a perfect email marketing campaign that manages to yield results?
Steps To Building An Email List From Scratch
Listed below are the steps to creating an effective email marketing campaign:
- Define Your Audience
- Establish Your Goals
- Create a lead magnet
- Create content upgrades
- Choose Email Campaign Type
- Create A Schedule
- Track Results
Let’s focus on each one of them one at a time.
1) Define Your Audience
If you want your email marketing campaign to be effective, you need to make sure that your emails are relevant and on-point.
Just like anything else in the marketing world, you need to begin with your buyer personas.
Learn what they are looking for. Answer the questions that they might have.
Depending on what will add value to their lives, create an effective email marketing campaign.
That’s the only hack.
2) Establish Your Goals
Before you even begin with this phase, gather some data.
Carry out research with respect to your industry’s email statistics.
Utilize these statistics as benchmarks for the goals that you’ve set.
Are you willing to run paid ads? If so, how much would you spend and how many leads do you want?
Do all this calculation and establish your goals accordingly.
3) Create A Lead Magnet
In order to send some emails out, you’ll need people on your mailing list, right?
But to add some people into your mailing list, you need to have their permission.
You can do that using several tactics.
one of the most popular ways to do this is by creating a lead magnet.
it can be a free ebook, free checklist or even a free video course.
For example, if you’re in a weight loss niche, you can give away a free book containing 10 tasty low carb recipes.
Keep your lead magnet short and on topic, around 2000 words.
Make sure the content in there is the best that you can offer. If your lead magnet doesn’t deliver what you promised, people will highly likely to unsubscribe from your list.
If you have just a few people on your mailing list, don’t worry!
It’ll definitely take some time to build a massive mailing list.
In the meantime, I’d advise you to treat each one of your subscribers as well as leads like gold.
4) Create Content Upgrades
A content upgrade is another powerful method to capture the email address.
it is a free download that is related to the topic of the article. It could be a PDF version of a long article or it could be a checklist.
it could even be a summary of the article.
There are high chances of getting an email address with this method as readers are already consuming related information and they want to know more about it.
I always create an in-content opt-in form using thrive leads and it works wonders for me.
5) Create Multiple Opt-in Forms
Having multiple opt-in forms at various locations on your website can really boost your chances of getting an email address.
For example, I use pop up type opt-in form, which shows up after 15 seconds once somebody clicks on any of my articles.
such as this.
I also often use a ribbon bar at the top of the screen.
I create all these forms using Thrive Leads. it is a really cool drag and drop type of tool which helps you capture more leads.
You can create 9 different types of opt-in forms using this plugin.
Now, If you don’t want to spend money, you can always look for free plugins.
the only downside of the free tools is that they have limited flexibility.
So, choose the one which suits your requirements and goals.
6) Follow-up With An Effective Email Sequence
Now, this is the part where most of the newcomers fail.
That is because is they focus too much on selling the products. Often time they send out product-centric emails from day one itself.
Now, the problem here is that your audience doesn’t really know who you are yet and why do they trust you?
So, focus on building a rapport with your audience from the start.
You can achieve this by creating an effective email sequence.
Start with a welcome email, Deliver the free ebook or something that you promised as soon as they subscribe to your list.
Over the next few days send them emails which provide them value. Send them your popular blog posts or something that you think would be helpful to them.
Tell them who you are and what they can expect from you. Provide answers to the questions that they might have. This will really help you build credibility.
Once you build a healthy relationship with your subscribers, offer them products that might be helpful for them in achieving their goals.
Remember, don’t promote products that are irrelevant to their needs.
7) Create A Schedule
How often should you send out emails?
That’s what you need to decide.
Make sure that your audience knows about your schedule so that they know what to expect.
Creating a schedule is the first step to building a healthy relationship with your audience.
If you’re just starting out, start with one or two emails per week. There are email autoresponders which help you choose the best time to send emails.
Stick to it.
Otherwise, it’ll be all a waste of time.
8) Use Email Auto-Responder
Want your email marketing campaigns to do wonders? You need to make sure that you have equipped yourself with the right set of tools.
And that’s what we will be focusing on next.
Mailchimp (Cheapest Tool- Best for small websites)
It’s one of the simplest and most adaptable email marketing tools, especially for bloggers as well as small websites.
It comes with a free plan.
MailChimp’s one of the leading email marketing services out there in the world, with almost a billion emails being sent out daily.
Plus, it’s constantly evolving.
With each update, you will have a new feature that you will blow your mind away.
Plus, you can even integrate with your social media platforms as well.
Template selection is sized decently. They are really easy to customize.
Various advanced email marketing features such as autoresponders, time-zone based sending, contact segmenting, app and service integrations, as well as A/B testing and various others, are subject to anyone equipping this tool.
Plus, their customer support team is really responsive via email or live chat.
And if you are totally new to email marketing, you’ll be having access to tons of educational resources.
GetResponse (Best For Beginners)
It’s way more than an online marketing platform for the purpose of email marketing.
This is my personal favourite tool, which I’m currently using and recommend to you if you’re just starting out.
Various additional features such as webinar solution as well as landing page creator are included in this tool.
If you don’t want to spend money on landing page builders, you can use GetResponse’s landing page builder. it gets the work done.
With a user-base of more than 350,000, GetResponse is an all-in-one marketing platform.
Webinar solutions, as well as landing page creator, when combined with email marketing, can help you grow your mailing list like nothing else.
You can use a drag-and-drop builder to create your emails.
Various advanced features like A/B testing, list segmentation, software integrations as well as autoresponders, etc. can help you build an effective email marketing campaign for your business.
Plus, a really cool feature, namely “Perfect Timing,” will let you know when you should send your emails out.
If you are entirely new to email marketing, you can take advantage of Getresponse’s 30-day free trial. This will help you make a sound decision.
Constant Contact (Best For Start-ups and Small Businesses)
This tool, right here, is one of the best email marketing services for start-ups and small businesses.
With this automation software, you’ll be subject to a 60-days trial and will offer you multiple integrations and customization options.
Alongside this, it will keep it entirely simple as well as user-friendly for you.
For instance, you will be having access to an event management tool as well as an innovative social media tool that will let you create coupons as well as downloads that you can share on social media platforms.
Plus, there are hundreds of different integration options available.
Alongside this, you’ll have access to a wide range of templates that are niche-specific as well as a dashboard that’ll provide you with advanced email metrics.
You’ll even come across tons of useful guides as well as services, in case you don’t have any prior experience with email marketing.
You’ll even have access to phone support, live chat, and email.
Aweber (Best for small businesses)
Another famous email marketing tool, Aweber, is currently being used by more than 100k businesses as well as affiliate marketers.
With this tool, you will easily be able to turn your blog posts to newsletters, as a result of the “Segments Subscribers” feature.
Plus, you will be able to engage with your users with the auto-responders.
There are tons of HTML templates you can equip to speed up the newsletter creation process.
Listed below are the features of Aweber:
- Contact Database
- Image Library
- Spam Compliance
Note: ClickFunnel isn’t an email marketing tool similar to MailChimp or GetResponse.
You won’t be able to run your email marketing campaigns with this tool.
Instead, it’s meant for building an email list or growing our existing mailing list.
Listed below are the top benefits of using ClickFunnels:
- Build Online Sales Pages
- Opt-In Lead Forms
- Take Payments
- Build Optimized Landing Pages
- Marketing Automation For Sending Emails
- Host Webinars
When it comes to using ClickFunnels, it’s really important for you to integrate the third-party email marketing tools with your existing funnel, thereby automating your entire lead generation campaign.
Is your email marketing campaign doing wonders?
Are you able to witness conversions?
Are you putting all of your efforts in the right place?
What if all of your efforts are being put to waste?
There’s just one way to know.
You need to track results.
If you want your marketing campaigns to be successful, you need to know where you are currently standing.
Learn about all the key metrics. This will help you make the small, but must-needed changes to your emails.
Although the changes might be small, you’ll see them yield larger results.
Listed below are the four most vital email marketing metrics that you should track:
- Open Rate
- Click-through Rate
If you’ve ignored email marketing up until now, you need to re-evaluate your marketing strategy.
Even in today’s world, email marketing has been delivering spectacular returns for various businesses and marketers.
Don’t make it too complicated.
Always remember -> You’re a guest in somebody’s inbox.
You need to make sure that your emails are relevant and add value. Otherwise, you’ll be losing your subscribers’ interest.
Be polite as well as respectful. Add value.
Ask for their permission.
Keep up to your promises.
Deliver what your subscribers have asked for. Be consistent.
There’s no secret hack to it.
All you need to do is to learn what works for your business. Once you have a better understanding and apply the right tactics, you’ll witness email marketing doing wonders for your business.
And if you haven’t already started your email marketing journey by now, you are missing out a lot.
So, what are you waiting for?
Get Started TODAY!