If you’ve been following the online marketing industry for a while now, You must’ve come across many clickbait headlines and articles such as:

“Start a blog with just $3.95 per month.” 

 “How to start an online business with just $100.”

Now the question is, Can you really start and operate a successful blog with just $100 in your bank account?

Maybe in the “Perfect World”!

In the real world, however, it needs much more than $100 to start and grow any blog, especially if you want your blog to be popular and want to make money blogging!

Blogging is a business, and like any other business out there, you need to invest money in order for it to grow!

Now, this blog post isn’t about scaring you or demotivating you from starting your blog.

Not at all!

Instead, it’s about making you aware of how much does it actually cost to start a blog so that you can manage your finances and be ready for the expenses lying ahead in your blogging journey.

Now, I want to clear one thing before we get started. Not all the costs mentioned below are compulsory. Meaning, if you decide not to purchase or use any of the tools/services mentioned below, you won’t incur that cost.

I hope that makes sense.

So, are you excited?

Let’s get started!

(Affiliate Disclosure: This post contains affiliate links, meaning if you make a purchase through my link, I may earn a small commission, without any extra cost to you. It helps to keep this little blog afloat. Thank you for your support.)

1)Legal Pages

Many bloggers don’t take into account the cost of preparing legal pages while they’re starting out.

Legal pages are one of the most critical aspects of your blog.

They are required by law, and it protects you from expensive and time-consuming lawsuits.

If you’re someone like me who doesn’t want to get involved in legal issues, it’s wise to add legal pages on your blog as soon as you launch your blog.

Now, how much does it cost to prepare legal pages for your blog?

Well, If you decide to hire a lawyer to prepare legal pages, it would cost you an arm and a leg.

So, I won’t recommend you do that.

Luckily, I’ve got an affordable option for you!

I believe for most beginner bloggers, paid legal templates are the best way to go.

These templates are drafted by a lawyer, which you can customize and get it set up in under 30 minutes.

The best thing is you don’t need to pay a hefty price, plus you get the benefit of legal pages written by a professional lawyer. So, you don’t need to stress about legal issues anymore.

Amira, a professional lawyer and blogger, from Aselfguru.com provides a Legal bundle that includes all the legal pages you need on your blog at a fraction of the cost of hiring a lawyer!

You can create legal pages for free as well, using the plugins and free templates mentioned in this article. However, free templates are often too generic and won’t cover all the bases.

So, now that you know the importance of legal pages on your blog, don’t forget to add its cost to your budget!

2)Keyword Research Tool

Another cost that you need to take into consideration before starting a blog is of buying a keyword research tool plan.

Keyword research plays a vital role in the success of your blog.

Many bloggers rely on Keyword research tools to find low competitive keywords that they can rank for.

It can help you do competitive analysis, backlink tracking, content research and rank tracking.

If you’re looking to drive organic traffic to your blog, keyword research tools can prove beneficial for you.

You can get started with any free keyword research tool. My favourite ones are UbersuggestAnswerthepublic and Google Keyword Planner.

However, you’ll be subject to some restrictions with these free options.

So, later down the road, you may consider switching to premium Keyword research tools such as SEMRush and Ahrefs.

These are the two most popular keyword research tools out there in the market and can help you bring your “A” game out there.

They both cost around $99/month at the time of writing.

3)Premium Theme

This is the cost that many aspiring bloggers overlook while calculating the overall cost to start a blog.

Once you install WordPress, the first step is to choose a theme for your blog.

If you’re someone who likes customized design, you might need a premium theme.

It gives your blog a unique identity and makes you stand out from your competitors.

Premium Themes such as Divi Theme and X theme are trendy among WordPress users and provides excellent customizability.

You can also use a page builder such as Elementor and Beaver builder to build customized pages.

Again, this is not a compulsory cost, but it’s good to know in advance how much would it cost if you decide to purchase a premium theme.

4)Email Marketing

If you’re looking to build an email list from the start, which I believe you should do, you’ll need to buy a subscription for an email marketing tool.

Email marketing tools help you set up an automatic email sequence, send weekly newsletters and send your freebie to your subscribers.

Email marketing is a great way to stay connected with your audience and gain their trust.

If you want to learn more about email marketing, check out my free guide: Email Marketing 101: How to build your email list from scratch.

So, how much does email marketing tools cost?

Well, there are both free and paid options available in the market.

Here are few popular email marketing tools and their prices


Well, this is not a hidden cost. However, the way it has been presented by many online marketers is deceptive.

You must have seen those people claiming, “you can purchase a Webhosting at a price of a cup of coffee every month.”

Which is true, but partially!

I remember when I was purchasing Bluehost Webhosting, I thought I would be paying $3.95 every month.

However, I was shocked to see that I needed to purchase 36 months plan to get it at $3.95/month.

The frustrating thing, however, was that I needed to pay them all at once.

I spent $142.20 to purchase a Webhosting, which I thought would be $3.95 every month!

I’m sharing this so that you can save money well in advance and don’t feel frustrated!

6) Miscellaneous Costs

As I mentioned above, you need to invest in the latest tools and resources to start and grow a successful blog. Listed below are some miscellaneous paid tools/services which I use to improve my blog. You may or may not need these tools, depending on your own requirements and strategy.

  1. Lead Generation tool – I use thrive leads to generate leads. I paid a one-time fee of $67 to purchase it, and I just love it! It has 9 different types of pop up options which you can choose from. If you’re looking to build your email list, you should try out Thrive leads yourself.
  2. Landing page Builder– If you want to sell your own product or give away a free ebook, you would need to design a high converting landing page. There are many popular landing page builders out there, which you can use to craft an attractive landing page. Check out my list of 9 best landing page builders and choose the right one for you.
  3. Tailwind– Tailwind is a pin scheduling tool that I use to pin automatically without spending a lot of time pinning. If you decide to use Pinterest to drive traffic to your blog, you might need this tool. It’s just $9.99/month and provides excellent value at such an affordable price.

Final Words

I know, by now, you must be thinking that blogging is too expensive! And, maybe it is.

But hey, there are far more positives of blogging.

It can give you the freedom and lifestyle that you’ve been craving for a long time.

It gives you the satisfaction of helping others and allows you to make money at the same time.

If planned properly, all costs can be managed easily.

In fact, you can make way more money than you think you could make if you blog consistently and provide constant value to your readers.

The next step is to find out how much money you would need to start and run your successful blog and start saving money for it.

I hope you found this article helpful.

If you did, pin it, share it with your friends, family members or whomever you know who want to start a blog so that they can get prepared for what’s lying ahead.

Thank you for reading, happy blogging.

6 Hidden Blogging Costs No One Will Tell You About

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