Want to drive a huge amount of traffic to your website?
Let me tell you that Pinterest is one of the best social media platforms that can help you with it.
But you need to use it the RIGHT WAY.
It isn’t just enough to use Pinterest.
You need to use it correctly.
Usually, I recommend people to create vertical pins and utilize group boards. I definitely stand by these recommendations.
But they won’t be doing wonders for everyone.
In order to become a master, you need to learn how to use your tools the RIGHT WAY. You need to educate yourself with the ins and outs of the tools.
In the case of Pinterest, you need to learn how to use it such that you are able to drive a huge amount of traffic to your website.
And that’s exactly what I will help you with.
In this blog post, we will take a look at the top proven tactics that will help you attract a huge amount of traffic to your website.
Before we begin, let me amaze you with some facts:
- A pin is 100x more spreadable than a tweet
- Each pin generates 78 cents
- The life of a single pin is one week
- Each pin, on an average basis, can drive up to 6 page views and 2 page visits
Let’s proceed forward then.
(Affiliate Disclosure: This post contains affiliate links, meaning if you make a purchase through my link, I may earn a small commission, without any extra cost to you. It helps to keep this little blog afloat. Thank you for your support.)
Top Tactics To Get Traffic To Your Website Using Pinterest
Listed below are the tactics that we will be taking a look at:
- Grow Your Reach
- Create Pins Directing To Valuable Resources
- Use Relevant Keywords
- Increase Repins & Engagement
- Utilize Guided Search
- Apply For Rich Pins
- Join A Group Board
- Pin Consistently
- Treat it as visual google
- Automate the process
- Be Patient
Grow Your Reach
Having a huge followers-list is crucial.
However, it might not be as important as you think it to be.
I’ve seen boards that had less than 10k followers and witnessed them drive the same amount of traffic that the ones with 100k followers did.
The hack, in this case, isn’t just to grow your followers.
Instead, you need to create pins that will reach your non-followers as well.
That’s the reason you should post relevant pins, which will play a huge role in attracting your core audience.
Once you start doing that, Pinterest will display them in the “Picked For You” section of your target audience’s feed more often.
This will help you reach out to millions of people out there.
Pinterest wants its users to follow interests rather than boards or specific users.
That’s the reason you should have the right keywords in your pin descriptions as well as board titles.
Create Pins Directing To Valuable Resources
In the year 2016, Pinterest made a drastic change to its algorithm, which majorly affected the way pins were shown to the people on their feeds.
However, that’s all in the past.
Recently, I’ve been witnessing that Pinterest focuses on showing pins that leading to videos, blog posts, or various other valuable resources to its users.
If you have posted a pin with no helpful resource, it’ll definitely be shown less.
This includes websites such as Flickr or uploaded images that don’t redirect to any website.
That’s the reason I’d advise you to get your own blog up and running.
Checkout my free step by step by guide on how to start a blog?
If you seriously want to drive a huge amount of traffic to your website, all you need to do is to link your blog with your pins and BOOM!
Use Relevant Keywords
Want to appear in the “Picked For You” section?
Make sure that your board title is highly relevant.
If your pin is with respect to teaching your audience about travel, then you should make sure that your board title is similar to “Travel” or “Travel tips.”
This will inform Pinterest more about the topic.
Avoid naming it as “Great Adventures Of Bilbo Baggins (or your name).” This will lower the chances of your pins showing up in the “Picked for you” section.
Increase Repins & Engagement
Want to rank #1 for specific keywords?
In that case, the number of repins that you are subject to over a certain time period will strongly affect your Pinterest search rankings.
For instance, a pin that receives 150 repins within a period of 2 days will definitely outrank a pin which receives 150 repins within a period of 15 days.
Various other factors which will be influencing your search results include the click-through rates and who repins your pin.
If they are active Pinterest users, then your posts will definitely rank higher.
What’s more interesting is that it simply will increase the chances of your pins being displayed in multiple interests feeds.
Utilize Guided Search
What kinds of words are people usually searching for?
That’s where Guided Search comes in.
Whenever you type a word, you will witness tiled words below it.
Filter out the relevant keywords out of those tiled words and include them in your pin description.
Apply For Rich Pins
What are the rich pins?
Rich pins are the pins which consist of additional information, helping pins stand out.
There are rich pins for products, articles, apps, places, as well as movies and recipes.
Two of the most popular rich pins are:
- Rich Pins For Products
- Rich Pins For Articles
On smartphones, rich pins will appear as favicon next to the article.
Whereas on desktop, they will appear as a bolded title and a favicon.
The bolded titles can definitely help them stand out.
Whenever a user clicks on your pin and scrolls down to the description section, the meta description will appear first.
That’s not similar to a regular pin.
In case of a regular pin, any user repining the pin can change the description.
However, in case of a rich pin for an article, anybody can’t change the meta description area.
One of the best things about the rich pins for products is the ability to display the price of the products.
Want to get rich pins?
You’ll be required to go through a validation process and do some back-end work as well.
I’d advise you to go through Pinterest’s guidelines on how to get rich pins.
Join A Group Board
If you are recently starting off and are looking forward to driving more engagement, then joining a group board is what you need to do.
Joining a group board was quite an effective tactic in the past.
Although it isn’t quite as effective as it was in the past, it can help you get your journey started.
Group boards are the boards with more than a single contributor.
Each of the contributors can simply add their own pins.
Different boards might have different guidelines as well as moderators.
You need to find the right group board in order to expose your pins to thousands of people on Pinterest.
When compared to Facebook posts, Pinterest pins have a long half-life for clicks.
That’s especially true in the case of evergreen content.
Want to attract more traffic to your website?
Make sure that you pin consistently.
Try to pin on a daily basis.
I’d suggest pinning 10 to 30 varied posts each day.
Don’t forget to add valuable resources leading back to your website.
Treat it as a visual google
Pinterest discourages the use of the term “Social Network” while describing itself.
It’s more of a tool that’s meant for discovery for information as well as inspiration.
It acts as a visual engine.
Thousands, or should I say millions, of users, all across the world, conduct searches helping them look for gifts to buy for their loved ones, plan for their weddings as well as focus on ideas that’ll make their life easier.
That’s the reason you need to think of it as a “Visual Google.”
Similar to blog posts, you need to have 2-3 keywords in the description of each of the pins.
Pro Tip: Use similar keywords in 5-10 varied pin descriptions. You might not know which one will rank higher and will be subject to a huge engagement rate.
Automate the process
Pinning 10 to 30 times a day can be really time-consuming.
Moreover, it distracts you from high priority work such as blogging, shooting a Youtube video etc.
That is why successful marketers using automation tools such as Tailwind.
By using this software, you can schedule pins in advance. So, you can get other important tasks done without any disturbance.
Besides Scheduling, it also has great features such as smart loop, tailwind tribes and tailwind’s analytics which will help you along the process.
When social networks mature, you’ll find it pretty hard to gain followers.
However, if you just put in some time, you will definitely witness results.
You need to put in your time and pin consistently.
Don’t just expect spectacular mind-blowing results just from pinning.
If you are looking for quick results, you’ll even require to pay for them via Promoted Pins.
Pinterest has turned out to be one of the fastest going platforms in today’s world.
And if you are looking forward to establishing your dominance in the online world, you need to equip in your arsenal straight away.
Don’t wait for the right moment!
Begin your journey TODAY!