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Have you ever looked at a pin and thought- “That looks freaking awesome!”, but had a hard time creating one of your own?
Ever felt at a loss because your pins don’t get as many shares or likes?
Then you are in the right place! This article will let you in on some simple tips that can make your pins look more attractive.
These simple tips will not only help you design eye-catching pins but also will help you get the clicks and shares that you’re dying for! In the end, that’s what matters the most, right?
Are you excited? Then, buckle up your seatbelts and grab some snacks and coffee because this is the article that you don’t want to miss!
Let’s dive right into it.
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1. Choose Optimal Pin Size
Now, this may come up as an obvious but I still keep seeing horizontal pins on my home feed.
It looks ugly and doesn’t stand out among other pins.
So the first step is to choose a vertical image instead of a horizontal one.
Now, what’s the best size for a vertical pin? There are lots of outdated information out there in the market. That’s why I like to go with the pin dimension suggested by Pinterest. What better resource to find about optimal pin size other than Pinterest itself.
As per their recent guidelines, they prefer pins with an aspect ratio of 2:3. Which means that image width should be 2/3 of its height.
So you can use pin size such as 600X900, 1000X1500 or 2000X3000.
It is essential to stick to these dimensions while designing your pins as Pinterest tends to cut off wider pins.
I personally use 1000X1500 for most of my pins. But I also have some popular pins which are 1000X2000 size.
It is strange but it works for me. You can try a taller pin for yourself and see if it works for you or not.
2. Use Eye-catching Colors
The colours you use play an important role in designing a pin that grabs people’s attention. The colours must not be too dark or too dull.
When it comes to a pin design, I personally love to use bright colours. I’ve tried creating a few pins with a dark colour scheme but I experience far more clicks when I use bright colours as compared to dark ones.
The three golden words to remember here are- bright, light, and compelling.
I’ve heard many Pinterest marketers saying ” use your brand colours” in your pin.
I agree that it helps but it’s not compulsory. In fact, I love to try and test lots of different colours for different pins. As long as your pin looks aesthetic and appealing, you should be fine!
3. Write Compelling Title (Add strong Call To Action)
Don’t confuse this with the pin title that you add on Pinterest. It’s important as well. But here I’m talking about text overlay that you add on your Pin.
it is super duper important to have a strong compelling title that attracts people right away!
The title of your pin must be something that arouses a sense of curiosity in the viewers. It should give them a little sneak peek of what lies behind that pin.
Titles such as ” 9 Secret tips to…….” or “11 surefire ways to…..” generates curiosity and triggers people to click through the pins.
It is vital to show the readers that there lies a solution to the problem they face.
Without a proper title, the pin just becomes another one that viewers scroll past.
4. Use Clear And Attractive Fonts
Most Pinterest users are mobile users. So, always use large, bold and easy to read fonts.
Small size and hard to read fonts are a big NO-NO!
I love to use san-serif fonts for all of my pins. I’m not a big fan of fancy-looking script fonts as they are sometimes hard to read.
But If you’re using script fonts, make sure that they are large and easily readable.
You can use script fonts to highlight your main keyword or you can even change the colour of that word so it stands out more.
Same as colours, limit the fonts that you use for a pin to two. Using more than two fonts makes pin less attractive.
5. Paid Stock Images Are The Way To Go!
Here’s the thing: Almost every other Pinterest user use free stock images to design their pin.
But here’s the problem. Chances are that there are other users who have been using the same image that you’re using to design your pin.
Now as Pinterest is moving towards fresh content, using the same images as other people can create a problem and might affect the reach (impressions) of your pin.
Also from the user’s perspective, seeing the same image over and over again may lead them to think that this is the same old content that they clicked through the other day and may hold them back from clicking through.
Even I’m guilty of using free stock images. But over time as I saw people using the same images I did, I realized it’s time to head towards Paid Stock Images.
I use this website to download fresh, unique and eye-catching stock photos.
Pro tip: Avoid using images that showing people’s face. When I got started I designed many pins like this. Overtime I learned that people just skipped through those pins assuming that those are paid ads. When I switched to conventional Pin design with minimal background and attractive text overlay, my clickthrough rates improved a lot.
6. Highlight The Pain Points Of Your Audience
This is a little secret tip that triggers an emotional response from people and attracts them to click through the pin image.
I like to call this my “second headline”.
This is a little one-line sentence that you add below your main headline which lures people to find out more.
The text that you overlay on your pin must be very concise and it must correctly address the problems that the audience is facing.
Too much irrelevant text will make the pin look cluttered and boring. Too little will make it look bare and leave very little scope for understanding the context.
7. Keyword Optimized Pin Description
While Pin descriptions are not that important from the user’s perspective, it becomes highly important for Pinterest SEO.
keyword optimized description helps Pinterest to identify what pin is all about and enables it to show it to the right people.
This way your pins get shared a lot on Pinterest and increase traffic to your website.
Your Pin description is also a great place to include relevant keywords to optimize SEO.
Pro Tip: Use Hashtags in your pin description. I usually use 3-4 related keywords as hashtags for all of my pins.
8. Optimize For SEO
For the pin to be easily discoverable, it must be properly optimized.
Here are the few things to keep in mind while optimizing your pins for SEO,
- Include your main keyword in the text overlay of the pin (Yes! Pinterest can read text on the image)
- Add Main Keyword in Pin title
- Include related keywords in the Pin description
- Utilize Hashtags
- Save a pin to the most relevant board
Only if all these conditions are followed will it be optimal for the SEO and it will receive a larger number of likes, shares, and clicks
9. Avoid Using Free Pin Templates
Similar to free stock images, free pin templates also make your pins look common and restrict you standout from the crowd.
When I got started with Pinterest, I used free pin templates as well. Although it made the pin creation process simple and fun, the number of clicks and saves on my pins reduced drastically.
Now, this doesn’t mean that you need to design a pin from scratch every single time.
Here’s what I do instead: I use one of my own pins (Older pins) as a template and tweak design, colours, photos and fonts to make it look fresh and unique. This helps in getting more clicks and shares.
10. Use Your Brand Name Or Logo
Using your brand name or logo on your pins let users know that you are the owner of this pin and reduces the risk of pin getting stolen.
It also helps your readers and fans to identify your content, which helps you get more clicks and shares.
On the other hand, people like to share the pins which lead to a legit website and adding your brand name in your pins assures other users that this is the pin from a legit source.
11.Include mock-up of your freebie in your pin design (If you have one)
People love freebies, especially the one which adds value to their lives.
So, if you have any particular freebie that goes along with your pin, highlight that on your pin.
Add a mockup image of your freebie on your pin. This will tease people to click through your pin.
Not only this will help you get more clicks, but it will also help you build your email list fast.
Your email list is the most important part of your online business. If you’ve not started building an email list yet, start doing it today! Check out my detailed guide on how to build an email list from scratch.
If you already have an email list but you want to grow it, check out these 8 actionable tips to grow your email list fast.
12. Test! Test! Test!
Testing is the name of the game!
When you’re brand new to Pinterest, you’ll need to try and test different pin designs in order to find out what your audience likes and dislikes.
Testing your design is a sure-fire way to get into the mind of the audience and understand their likes and dislikes.
Depending on the kind of response you receive, you can think about carrying on with the same style or changing it altogether.
13. Submit Your Pin To Tailwind Tribes
This is the first thing that I do after publishing my pin on Pinterest.
Tailwind tribes is a great platform for blogger and content creators to share their content. A Tribe is a group of people (content creators) who shares content about a particular topic(Eg: Health and Fitness, Travelling, Fashion). They help each other grow by sharing each other’s content.
So, find the tribe that matches your taste and content and get to sharing!
Tailwind Tribes is a big part of my Pinterest strategies and they drive me a lot of traffic. It’s a great way to get a lot of shares and clicks to a newly-born article.
There are over four-thousand tribes available, wherein you can meet influencers and co-workers alike. You can work together with other people in that tribe and improve your pin design. This is a great way to test the content you have created as well.
These are some carefully curated tips that could help you in designing your pin and making it click-worthy.
To summarize all the points, a pin must have an aspect ratio of 2:3. It must have bright, eye-catching colours. Each pin must have a compelling title and a keyword-optimized description. Use clear pictures that are not cluttered and blurry.
Add a brand name or logo to each of your pins to make it uniquely yours and submit it to tailwind tribes to bring eyeballs to your content right away.
Hope these tips have helped you. If there are any other strategies that you follow or do recommend, please let me know.
If you liked it please pin it, share it with other bloggers.
Also, don’t forget to pin this article for future reference.
That’s all from me,
So what are you waiting for? Go ahead and design that beautiful pin!
Thank you for reading, happy blogging!