Have you been struggling to grow your email list?
Are you wondering why so and so have an email list of 10,000+ people, and you have barely 20 subscribers?
I know how does it feel to be there.
Building an email list is not as easy as it sounds.
It takes a lot of experiments to figure out what works for you and what your audience finds fascinating enough to give their email address.
If you haven’t started building your email list yet, find out how to build your email list from scratch step by step.
There’s no magic formula to grow your email list overnight.
Let’s be real, you’re building a list of loyal followers, and it will take time.
It won’t be bread and butter.
However, there are certain tricks that you can apply to grow your email list fast. And today, I’m gonna share with you the same.
So, are you excited?
Let’s dive straight into it.
1) Create Multiple Opt-ins
This is a very simple yet very effective technique to grow your email list.
Let’s Imagine that Opt-in as a gate to your email list. The more gateways you’ll have, the chances are that more people will join your email list.
For example, Let’s say you have one opt-in form already set up on your blog. If you create three more new opt-ins, there will be three times more opportunities for people to join your email list.
This means with the same amount of traffic; you can potentially get three times more subscribers.
I would suggest you create a free downloadable resource for every post that you publish.
It could be:
- An e-book
- A toolkit
- A course guide
- A template
- A giveaway
This would give more chances to your audience to subscribe to your email list.
Arfa from Shemeansblogging offers multiple freebies to get people to join her email list.
You can take inspiration from her to come up with your own ideas for opt-ins.
This is one of the easiest steps to start expanding your email list.
2) Drive More Traffic to Your Blog
If nobody is visiting your blog, it’s obvious that no one will subscribe to your email list.
Getting more visitors to your site will help you present your offer in front of more people, which means more chances of getting subscribers.
So, if you don’t have an established audience, focus on driving traffic to your blog first.
If you’re just starting out, getting traffic from Google is next to impossible.
That’s where Pinterest can be helpful. Pinterest can drive heaps of traffic to your blog regardless of how old your blog is.
That’s why it is crucial to have a solid Pinterest strategy in place right from the beginning.
In this post, I’ve explained how to drive a significant amount of traffic to your brand new blog using Pinterest.
Now, let’s move on to the next tip.
3) Offer Irresistible Freebies
People just love free content. So, if you’ve something valuable to offer that appeals to them to give their email address, you can grow your email list rapidly.
One of the common mistakes that beginner bloggers make is that they create a freebie, which is irrelevant to their blog topic. Make sure you don’t repeat the same mistake.
Your freebie needs to be as closely related to your blog topic as possible. Otherwise, it won’t convert as well as you expect.
Here’s a great example of an irresistible freebie by Ryan Robinson.
In one of his blog posts about how to start a blog, he offers a “Free 7 Day Email Course on how to start a profitable blog”.
As his audience is already looking to start a blog, they will also be interested in his free course.
This is a win-win situation!
It sometimes takes a lot of experiments to try and figure out what converts well.
Create multiple freebies for one article, test them one by one and figure out which one converts the best.
4) Provide Content Upgrades
Providing content upgrades is another awesome way to grow your email list.
If you have any existing long-form article, create a pdf file for that and offer it for free to your audience in exchange for their email. This way, they can refer to your article anytime they want.
People often don’t have time to read the entire 5000-word article; that’s why content upgrade tends to convert well.
The great thing about the content upgrades is that you don’t need to create an entirely new piece of content.
It’s very convenient and easy to create.
I use Printfriendly.com to convert my blog post into pdf. I just love it! It’s simple and easy to use.
You can also create private content that only people on your email list can access. So, if someone has to access that content they need to subscribe to your email list first.
This type of content creates curiosity and excites people to join your email list.
Try it by yourself and let me know how it goes?
5)Increase Conversion Rate
Let’s say you have an opt-in form that has a conversion rate of 2%.
If you optimize the opt-in by messing with it and if it starts converting at 4%, you’ll literally get twice as much as email subscribers than before with the same traffic.
How insane is that!
That’s why its good to experiment with your opt-in forms. Sometimes changing colours or graphics can have a huge impact on your conversion rate!
You can change any of the following to test the conversion rate:
- Call to Action
- Placement of Opt-in
- Landing page template
Adding a video or testimonials can also help to skyrocket your conversion rate and grow your email list.
If you want to learn more about increasing your landing page conversion rate, check out this post.
6) Conduct A/B Test
As explained above, even changing a small element of your opt-in form can have a massive impact on your conversion rate.
That is why A/B testing is essential.
A/B test is simply testing out two different opt-in forms against each other. Ideally, you should only change one element at a time and then run a test to get a better idea of how your audience reacts.
A/B test is more useful when you have a massive audience, as it will give you enough data to decide what works and what doesn’t.
Having said that, there is no harm to do A/B testing with a smaller audience as long as you’ve enough data to make a decision.
Conduct A/B test regularly and try to improve your conversion rate.
Even a small increase in conversion rate can make a huge difference in the long run.
7) Place Your Opt-in Forms Wisely
The placement of your opt-in forms is vital.
You must keep your opt-in forms at obvious places where it’s visible to your audience.
More visible your opt-in will be, the more it will convert!
The slide-in forms, Hello bar or In-content form are the most popular places to promote your freebie.
You can also use a static form on the homepage as people are most likely to check out your Homepage more often than not.
A Pop-up on exit attempt is another great approach to collect an email address.
This plugin can help you create all these forms within a few minutes. I use it on my website, and I highly recommend it to everyone.
Make sure you don’t annoy your audience with constant pop-ups as it leads to bad user experience.
Set pop-up frequency to once a day to avoid displaying the same form to a visitor more than once every day.
8) Promote Your Freebies on Social Media
If you have already set up social media accounts for your blog, promote your freebies over there.
For example, if you have got a Facebook group, motivate your group members to subscribe to your email list.
If you’re on Instagram, put a link to your freebie in your bio. That way, your social media followers can download the lead magnet and join your email list.
Another great platform to promote your freebie is Pinterest. You can create a pin and save it to relevant personal and group boards. If your content is valuable, people will share it, and you’ll get many new subscribers.
YouTube is also a fantastic platform to promote your freebie and get email subscribers from. You can put a link to your landing page in the description and ask your viewers to grab their freebie.
Apply these tricks and track the results.
Don’t worry about making mistakes. That’s how you’ll learn.
Keep testing different strategies and find out what works for you and your audience.
Be patient. Rome was not built in a day.
It will take time to build a list of loyal followers. But, it’s totally worth the efforts.
That’s all from me. I hope you find the value out of this article.
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