When it comes to starting and growing an email list, just creating an awesome freebie is not enough!

You need to PROMOTE the heck out of it.

Because let’s be honest. Nobody will subscribe to your email list if they’ll never land on your opt-in page.

So, how do you make sure that people actually come to your landing page and see what you have to offer?

Well, it all comes down to how well you promote your opt-in freebie.

The more people you’ll reach out to, the more chances that people will subscribe to your list.

And today in this blog post, I’ll share with you exactly how to promote your opt-in freebie to explode your email list.

Are you excited?

Let’s dive straight into it.

Before we get started, let me address a few most commonly asked questions regarding Opt-in freebies.

Affiliate Disclosure: This post contains affiliate links, meaning if you make a purchase through my link, I may earn a small commission, without any extra cost to you. It helps to keep this little blog afloat. Thank you for your support.

What is an Email Opt-in Freebie?

Opt-in freebies, often known as lead-magnets, email freebies, are the precious content assets that you give away to people for free in exchange for their email addresses.

Simple, right? Let’s dive deeper…

Why Do We Need a ‘Lead Magnet’ or ‘Email Freebie’?

Short and simple answer: “To entice people to join your email list“.

Because let’s be honest, why would anyone care about joining your email list?

People need a compelling reason to join your email list and your lead magnet work as the one.

Not only that but it will also help you build trust with your readers.

If your freebie is helpful and solves the problem that your readers are facing, people will trust you and listen to you!

Now that you know what is email opt-in freebie and how it can help you build a list of raving fans, let’s see how to promote your opt-in freebie to explode your email list.

11 Killer Ways to Promote Your Opt-in Freebie


Pinterest is a powerhouse of traffic and can be a great platform to promote your opt-in freebie!

Now, if you’re completely new to Pinterest or don’t know how to promote freebies using Pinterest, let me walk you through a step by step plan to maximize your results.

First of all, create an awesome pin that leads to your landing page. Be sure to highlight the mock-up of your actual freebie. This will generate curiosity and will entice people to click through.

Create multiple fresh pins and roll them out at regular intervals so you never go out of fresh pins and you get a constant stream of traffic to your landing page.

Next, schedule a pin to go out to relevant personal boards and group boards using Tailwind.

Once one pin gets circulated through all relevant boards, start circulating another fresh pin.

New to email marketing? Check out my free email marketing guide on how to build an email list from scratch.

2. FB Threads

Participating in FB promotion threads is a quick and easy way to grow your email list.

I’ve been part of many Facebook groups and I love hanging out there as I get to learn a lot from other successful bloggers.

But you know what’s my most favourite thing about being part of such groups? “Self Promotion”

Almost every group that I’m part of allows you to self-promote your product/freebie at least once a week.

You can join such engaging FB groups and promote your freebie!

Just keep in mind that only promote your opt-in freebie in the groups where reciprocating is not mandatory. Because you don’t want people to join your email list for just the sake of it.

Otherwise, you’ll have a bunch of random people on your email list who are not interested in what you’ve to say.

3.Place it all over your blog

If you’ve got an amazing freebie that you believe will help your readers, you should be promoting it all over your blog.

It’s obvious, right?

Yet I see so many people just have an opt-in widget on the sidebar and wonder why they’re not getting email subscribers!

The reason is simple: you’re not promoting your freebie enough!

In simple words: Make your opt-in freebie visible.

As soon as someone lands on your blog, they should clearly see what you have to offer.

There should be only one call to action (CTA) everywhere possible and that is to join your email list.

Here are a few great ways to promote your lead magnet on your own blog

  1. Hello bar
  2. Sidebar-widget
  3. Pop-up
  4. Scroll mat
  5. Screen filler
  6. In-content Opt-in forms
  7. Above the fold opt-in
  8. Exit-intent popup
  9. Landing Page
  10. Text Links

You can easily create opt-in forms like these using plugins such as Thrive leads and Optin Monster. They allow you to A/B test different forms so that you can decide which forms are converting the best.


Instagram is a very powerful tool for bloggers if used wisely. It’s a great place to connect with your readers and build rapport with them.

Niches such as travelling, fashion, health & fitness and beauty are very popular on Instagram, and if you’re in one of those niches, you can drive very targeted traffic to your opt-in offer.

Here are some cool ways to promote your opt-in freebie on Instagram.

First, Include a link to your opt-in page in your bio. So, when someone visits your profile they can click on the link and get access to the freebie.

Secondly, Mention your freebie in your posts and stories. Include a strong CTA that inspires people to take action.

And If you’re one of those lucky ones who have more than 10,000 followers on Instagram, congrats! you have the privilege to share swipe up links in Instagram stories. So, make the most out of it and ask people to check out your freebie.

And last but not least, share your freebies in DM.

Wait, I’m not asking you to ghost people with your freebies. Don’t do that!

I mean when someone from your audience reaches out to you in DM, let them know about the cool freebie that you have that you’re offering for free.

They’ll get the answer to their problem and you’ll get a new subscriber. How cool is that?


People love hanging out on Twitter and chances are that your audience might be on the platform as well.

Then why don’t take advantage of this and use it to grow our email list?

The easiest way to promote your freebie on Twitter is by adding a link to your freebie in your bio.

Done? Next, Post a tweet mentioning your freebie and Pin it to your profile so it shows up at the very top when someone lands on your Twitter account.

Just keep in mind that you won’t get a ton of email subscribers by promoting your freebie on Twitter.

But hey, every subscriber MATTERS! Right?

6. Tailwind tribes

Before I get into the nitty-gritty of how you can use Tailwind tribes to promote your email freebie, let’s first understand what a tailwind tribe actually is?

Tailwind is a trusted Pinterest and Instagram scheduler that allows you to schedule pins and Instagram posts in advance. And the tailwind tribe is a very useful feature of Tailwind.

Similar to group boards, Tailwind tribes are a group of content creators that join together and share each other’s content.

Now let’s focus on how tailwind tribes can help you spread the word about your freebie?

Submit a pin leading to your opt-in page to all related tribes. When someone will repin your pin it will give your pin a boost. Now you have two pins that are driving traffic to your opt-in page.

Over time this will create a snowball effect and you’ll get lots of traffic to your landing page.

The more repins and re-shares you’ll receive, the more traffic you’ll get to your email opt-in page which will, in turn, bring in more leads.

7. Ask Other Influencer to Share it

Networking can be a really effective way to promote your freebie and explode your email list.

If you already have established relationships with other bloggers, ask them to share your freebie whether it’s on social media, Pinterest, email list or Facebook group.

Don’t just reach out to anyone in the industry without building a relationship with them. Because nobody likes to get such cold pitches from bloggers they don’t even know.

You can also do a freebie swipe where you share another blogger’s freebie to your audience while they promote yours. Just make sure that freebies are relevant and helpful for the audience on each side.

8. Run a Giveaway

People love getting free things.

Run a contest or a giveaway where you encourage people to share a word about your freebie.

Ask people to share your freebie on social media, Pinterest or any platform where your target audience hangs out.

In return, give them something valuable.

Whether it’s a gift card, discount to your signature course or free bonus training video.

Definitely, it will cost you either money or time but the ROI would be way higher!

9. Virtual Summit

Hosting or being a guest on the virtual summit gives you a massive opportunity to promote your opt-in freebie.

A virtual summit is similar to a conference where the host will interview other guest speakers (ideally industry leaders) online.

It gives you an opportunity to pitch to the audience about this amazing free resource that you’ve.

The virtual summit also gives you exposure to a large group of audiences.

All in all, if you hit all the pain points of your audience and then give them a solution, your email list will grow faster than ever before.

10. Guest Post

Guest posting on high authority and high traffic websites can be one of the most powerful ways to promote your email freebie and grow your email list.

It gives you an opportunity to present your offer to a whole new set of audience.

If your freebie is relevant to your guest post content, why not take advantage of it and insert a link back to your landing page?

By including a link to your freebie in a guest post, you can kill two birds with one stone.

11. Your Own Facebook Group

Either you already have a Facebook group or you’re planning to start a new Facebook group, make sure to promote your freebie in there.

People who are in your Facebook group are highly likely to join your email list because let’s be honest, they are in your group because they need your help and guidance. So, go ahead and invite them to download your freebie and join your email list.

You can also ask for their email address in the initial screening questions that you ask before allowing someone to join your group.

If you’re not comfortable with that, you can create an announcement and list all the free resources you have, so whenever someone joins your group, they have the option to download your freebie and join your email list.

Now the question is what do you offer as a freebie? What are some great email freebie ideas?

Opt-in Freebie Ideas

Here are some great opt-in freebie ideas that you can offer to attract people to subscribe to your email list.

  • Checklist
  • Ebook
  • Workbook
  • Worksheet
  • Printable
  • Planner
  • Templates
  • cheatsheet
  • quizzes
  • email course

Figure out which type of opt-in freebie resonates the most with your target audience and crank out an awesome freebie that your readers love to consume.

How to Create an Opt-in Freebie?

Is it too difficult to create an opt-in freebie for your website?

Not really…

All you need to do is to follow these simple steps and design your perfect email opt-in!

It’ll be a fun ride to make your own opt-in freebie!!

Step 1: Select Your Designing Tool

Unless you’re good at MEGA graphic designing tools like Adobe Illustrator and CorelDRAW, do not go for them — Canva is the best online tool that you can use to create your own opt-in design.

However, the selection for the opt-in creation tool highly depends on the type of opt-in you’re about to make; If you’re creating a pdf, cheatsheet, or template, Canva is the best choice.

Step 2: Use Templates

Make use of online templates available in the Canva library.

Do not reinvent the wheel… You don’t need to.

There are lots of resources available, and you’ll definitely find something suitable for your next freebie.

Step 3: Design

Here are few great tips to create a good-looking opt-in for your website

  • Make sure that the design is congruent with your brand identity.
  • Use easily readable fonts.
  • Write a converting copy that suits your brand voice.

Step 4: Set Up Automated Delivery

Once you’re done with the designing part, automated delivery is what you need to set up in order to deliver your freebie.

You can easily do this with your email service provider. Write your welcome email and integrate your subscription form with your email service provider. That way as soon as someone will subscribe to your list, your freebie will be delivered to them within a few minutes.

I use and recommend Mailerlite as my email service provider. It’s super easy and cheap compared to other email service providers. If you’re looking for an Email service provider or want to switch from your current service provider, definitely check them out.

What’s your biggest takeaway?

Look, I get it. Growing an email list is not an easy task. However, it’s extremely difficult when you don’t have a proper plan in place to promote your email freebie.

So, if you’re one of those bloggers who just have one opt-in form sitting in the corner of your site, you really need to roll up your sleeves and get back to promoting your opt-in freebie.

Trust me, if you’ll just use any 3 methods mentioned in this article to promote your freebie, your opt-in rate will be much higher than what it is right now!

Let me know in the comments section, what are your favourite ways to promote your email freebie?

Thank you for reading!

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